Senior Care Providers

I really need to create a flyer of interest to seniors. My goal is to attract the public to a presentation on elder care. I need to not only attract the public, but I need to sell the service provided by the company where I work. Basically we are a provider of medical services not higher. Our guards played the role of companion and to help personal care, light housekeeping, shopping / errands, preparing meals, etc. ...
It is imperative that I come with something great that will produce results. I finally have the opportunity to obtain marketing position that I always wanted, and this is my chance to get noticed! All suggestions, advice, etc. .. are greatly appreciated!

Make the text of the circular Personal ...

You have done so much to so many people in your life.
Is not it your turn?
How do you want someone to take care of all your needs? Someone who can be your companion and help with personal care and pick up around the house?

etc.

You can talk about your staff - to what extent, and often they are trained, and are they put security checks before being hired? Nobody will want to let anyone in their lives, their homes, then let the client know they can feel safe and trust your caregivers.

and last, this may seem obvious, but keep the BIG text and easy to read, especially the contact information.

Doing (part of) the title in a self-qualification. Something like:
"For the elderly only: how to enjoy your life without the hassle of tedious housekeeping, shopping, cooking"

Use methods of direct response testing alternative headlines, offers, copy, etc. For example, this title can work better or worse than the first:
"If you're over 65, you have earned special privileges. Call XXX-XXXX To learn how to enjoy retirement"

Only way to know what works best is to test.

Good luck
Scott.

PS Congratulations on your hand ... I advise you to become an autodidact serious "student of marketing." Read and learn constantly!